Broughton 'hard to reach' flu project

Duration: June 2016 – June 2017
Haelo involvement: Programme Management and Quality Improvement
Type of Programme: Improvement Programme
Partners: Salford Health Matters, Salford Clinical Commissioning Group, Broughton Community
Programme Aim: Improve uptake of flu vaccinations for identified groups, in Broughton


This pilot project was funded by Salford Clinical Commissioning Group (CCG) through its Innovation Fund for twelve months. A Project Manager/Quality Improvement Facilitator was seconded from Haelo to work closely with all nine medical practices in the Broughton neighbourhood of Salford to help increase flu vaccination uptake.

The main aims of the project were to improve overall uptake of flu in the Broughton neighbourhood ward for patients aged 65 and over and patients aged 6 months to 64 with an ‘at risk’ condition. The programme also aimed to identify the characteristics of those people who do not engage with seasonal flu vaccinations and ask why.  Haelo also worked with teams to enable the practices to learn how to improve patient engagement.

Flu QI project


The programme saw a significant increase in uptake of flu vaccination.

For over 65’s eight of nine practices have increased their flu vaccination uptake in 2016 compared to 2015. Percentage increase varies from 2% to 18.2%. Data sharing with the practices on a weekly basis via the Quality Improvement Facilitator worked really well and kept the momentum high within practices. 66% of eligible patients were vaccinated compared in 2016 to 59% in 2015.

For those ‘at risk’ (between 6 months – 64 years) all nine practices increased their uptake rate. Percentage increase varies from 4.4% – 16.4%. Across the nine practices we saw 43.6% uptake in 2016 compared to 33.4% in 2015.

Flu QI project - over 65s aggregate

Fig 1. Flu QI project – over 65s aggregate

Flu QI project - under 65s 'at risk' aggregate

Fig 2. Flu QI project – under 65s ‘at risk’ aggregate

Our Partners

With thanks to the Broughton Neighbourhood Ward